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The heart of every rural community lies the potential for growth

Empowering Rural Entrepreneurs:  A Community's Guide to Success

September 29, 20233 min read
Toast to an entrepreneur

In the heart of every rural community lies the potential for growth, innovation, and economic prosperity. While these areas often face unique challenges, they also possess a charm and appeal that can be harnessed to attract and retain entrepreneurs. In this blog, we'll explore how a community can support entrepreneurs, in line with the mission and values of Rural Community Solutions. Whether you're a local government official, a community leader, or simply a passionate advocate for rural America, this guide will help you empower entrepreneurs and drive local economic growth.

1. Create a Supportive Ecosystem

Entrepreneurs thrive in environments where they feel supported and connected. As a community, you can foster this by:

  • Establishing Business Incubators: These spaces offer entrepreneurs resources, mentorship, and a collaborative atmosphere to develop their ideas.

  • Networking Events: Organize regular networking events, workshops, and meetups to help entrepreneurs connect with peers, investors, and potential customers.

2. Promote a Positive Culture with Merchandise

Harness the power of positivity and community spirit:

  • Community Merchandise: Wear and use merchandise featuring uplifting messages and community pride symbols. Wearing and using such merchandise fosters a sense of belonging

    Be a Rural Community Builder Store

    and directly contributes to community cohesion and resilience. The power of positive symbols around the community is powerful. Research has shown that your energy changes when there are positive, motivational, and inspirational messages.

Be a Rural Community Builder Store

  • Social Media Campaigns: Use social media platforms to share success stories, promote local businesses, and spread positivity about your community. Encourage community members to share photos of themselves using and wearing the merchandise as a symbol of their support for local entrepreneurs.

3. Leverage Community Pride

Your community's unique identity and culture are assets that can attract entrepreneurs who appreciate small-town life. Here's how to do it:

  • Celebrate Local Traditions: Highlight local festivals, events, and traditions that showcase your community's charm.

  • Support Local Artisans: Promote local artists, craftspeople, and producers. Entrepreneurial ventures can often find inspiration in these local talents.

4. Educate and Mentor with a Business Coach

Empower entrepreneurs with knowledge and guidance:

  • Business Coach: hire a business coach who mentors local entrepreneurs and actively seeks entrepreneurial talent within your rural community. Put together educational programs with educational institutions to offer entrepreneurship and business management courses.

  • Mentorship Networks: Encourage successful local business owners to mentor emerging entrepreneurs.

5. Streamline Regulations

Make it easy for entrepreneurs to navigate the bureaucratic hurdles that can stifle their growth. Simplify and expedite permitting processes, ensuring clear and business-friendly regulations.

6. Offer Financial Assistance

Access to capital is often a major hurdle for entrepreneurs. To address this challenge, consider:

  • Local Grants and Loans: Set up programs that provide financial support to startups, especially those with a focus on local economic development.

  • Investment Pools: Encourage community members to invest in local businesses, creating a sense of ownership and shared success.

7. Embrace Technology

Incorporate technology to expand your reach and opportunities:

  • Digital Marketing: Develop a strong online presence for your community and its businesses. Support entrepreneurs in building their digital brands.

  • E-commerce Initiatives: Help local businesses establish and expand their online sales channels.

By implementing these strategies, you can create an environment that attracts and supports entrepreneurs while strengthening your rural community's fabric. Remember, the key is to maintain a lighthearted and positive approach. With dedication, knowledge, and passion, you can empower entrepreneurs and ensure the sustainable growth of your community's economy, all while proudly wearing and using community merchandise to show your support.

entrepreneurssupport entrepreneurshiprural communitycommunity builderrural lifehome officerural community economybusiness coach
blog author image

Frank Spillers

Frank is a cultural transition and rural development expert with more than 35 years of experience at the local, state, and federal levels as an employee and business owner. As owner and founder of Rural Community Solutions, his passionate specialty is to advance collaborative environments in individual, business, and community, settings. RCS assists communities in shaping rural communities to attract and retain entrepreneurs in Rural America, specializing in communities with fewer than 8,000 residents and counties with fewer than 20,000. With 35 years of local, county, state, and federal community economic development and policy experience, Frank’s career-long focus on rural wealth growth has been through entrepreneurship. Frank’s passionate specialty is cultural transformation to repopulate and create wealth in Rural America. Frank has worked with hundreds of rural communities through his experience with USDA-Rural Development Iowa, the Nebraska Department of Economic Development, local chamber and economic development organizations, and through operating private businesses. He has worked with and for governors in Nebraska and South Dakota. Throughout his career, Frank’s focused work has been in community engagement, awakening, and motivating small communities to see their strengths, assets, and work through cultures that can keep them “stuck.” He is especially keen and experienced in the crucial place of early care and education as critical infrastructure. He has extensive experience in the world of nonprofits, the workforce, arts/humanities, education, and true collaboration. and the interrelated network communities should lean on and enhance to benefit the lives of all who live there. His career has led to the development of the Four Prosperity Pillars and five specifically designed Institutes that address all facets of ideal community relationships, engagement, entrepreneurship, and collaboration. Frank is a published author and has extensive experience speaking to groups of all sizes, motivating them with his speaking style. Fun Fact!!! Frank has been dubbed “the Zig Ziglar” of rural development by a Pulitzer Prize-winning rural newspaper publisher.

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